4 Benefits of Importing Goods From Overseas 4 Benefits of Importing Goods From Overseas

Any business involved in supplying goods or materials needs to constantly look at ways to increase the efficiency of the supply chain, while also managing costs. A practical solution to improve profit margins is to look to the overseas market for the raw materials. Importing goods can offer a variety of worthwhile benefits, such as high-quality goods, lower prices and a wider range of suppliers. While the opportunity to import goods is great for a lot of businesses, it is still essential to conduct the necessary research to avoid making a costly mistake.

Here are a few benefits related to importing from overseas:

Comparative advantage

A major reason to import relates to comparative advantage and the potential to benefit from the more attractively priced goods. Comparative advantage relates to finding the overseas market with the more favorable production costs, such as lower tax schemes, low labor costs, cheaper raw materials, etc. By cutting the initial investment in materials or products, it makes it that much easier to increase future profits once the items are shipped back and sold in your own country. This makes importing one of the easiest and quickest ways to boost your profit margins and cut costs.

High quality products

Importing goods from countries across the world still mean it is possible to source high-quality products. There are plenty of countries that have their own specialties and strengths. For the business that is looking to buy raw materials or goods from a country that specializes in a particular item, it often pays to buy direct from the source. This means it is possible to get access to the finest materials right at the start of the supply chain which should help to improve all-round quality and hopefully make the end product that much more marketable.

Trade relations

There are plenty of countries that attempt to promote trade relations to make it that much easier to import the desired goods or products necessary for your business. Government agencies may even be set up to help make the entire importing process as straightforward as possible. With the guidance of an official agency in place, the risks of trading with an overseas company are likely to be significantly reduced.

Regional resources

A further benefit is the ability to expand the potential market pool with the choice to buy resources that may only be found in specific regions of the world. This may relate to special technologies or raw materials.

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United States – China Trade Relations

Tuesday November 8, 2016 marked a new age of American politics. Donald Trump shocked the world and became the 45th President of the United States of America. The controversial businessman captivated the American public with his unconventional rhetoric and “in-your-face” campaign style. Throughout his campaign to becoming President he proposed many agendas and ideas on what he thought it would take to “make America great again.” One of his big talking to points during his campaign crusade was that he wanted to put America “first” again. Which means he essentially wants to initiate plans that benefit America first and then worry about the outside world. This was very controversial considering America has always done whatever they could to help other countries. However, Trump and his advisors believe that we as a country might be helping out others and suffering the consequences.

This idea of putting America first goes hand in hand with how he is dealing with international trade, most notably China. Donald Trump has often said that China is responsible for nearly half of our trade deficit and he believes that their government is manipulating their currency. To counter this, Donald Trump has proposed we slap a 45 percent tariff on all Chinese imports. The Trump administration says that this tariff would stem from years of China stealing jobs and manipulating the trade system. Recent studies have put the total job losses in the US associated with the Chinese at 2 million. Most of these jobs are in the manufacturing industry.

Fearing a significant tariff on their imports, China has now threatened to retaliate if these tariffs are in fact imposed. The Chinese government has relayed the message to the US government urging against these “outlandish” tariffs (McDonald). China’s Commerce Minister Zhong Shan stated that the US and China are interdependent and bilateral trade relations would have an impact on the worldwide economy. They are afraid that if things start to escalate a trade war might be imminent (McDonald).

A trade war between the US and China would have significant impact on both economies. First, if trump imposes his tariffs, China’s exports to the United States would fall around 25 percent. This means that China’s annual economic growth would decrease by as much as 1 percent. If China retaliates and imposes a tariff on the US, its economic growth would as much as a quarter percentage point (Reuters). Not to mention the consumers that would ultimately suffer. If Chinese imports get taxed, then companies would be forced to raise their prices, which would then hurt the consumer of said products. Really what this comes down to is the US trying to decrease the trade deficit with China. There are several ideas out there on how to go about this. One idea was that instead of placing a tariff on all Chinese imports, just impose targeted tariffs instead. These tariffs would be put on products that face heavy competition from Chinese imports such as steel, machinery, and auto parts. Another way to decrease the deficit would be enhance service exports to China.

Like any problem, the best to solving one is through discussion. These tensions between the US and Chinese governments are very real and very serious. The two biggest economies in the world are on the brink of a stand-off that could set both economies backwards. Sun Jiwen, spokesman for China’s Ministry of Commerce, believes that these trade tensions will resolve through much-needed dialogue. However, it might take a little more than an open invitation for Trump to join the table of discussion. Trump is playing hardball. He feels that the US has been wronged since China has joined the WTO (World Trade Organization) in 2001 (Reuters). China has said they are willing to sit down with Trump administration to come up with a plan that could benefit both nations. China’s President Xi Jinping has defended free trade on numerous occasions and stated that “no one will emerge as a winner” in an international trade war (Reuters).

These are significant times in our country. The US has always been at the forefront world leadership and it is interesting to see with this new administration how these problems will play out. Every decision has a consequence, good or bad. I hope the Trump administration weighs all of the options before irrationally making a decision. The fate of the United States economy depends on it.

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Major Importing Countries Of Basmati Rice

In the period of worldwide markets and the subsequent improvement of universal licensed innovation rights, clashes emerge between industrialized countries looking to grow new items from plants, and creating countries trying to profit by their indigenous vegetation. One case is the contention over basmati rice. Since quite a while ago recognized as beginning in the Indian sub-landmass, basmati rice is prized for its unmistakable fragrance, season, and long, slim, fleecy grains.

A standout amongst the most essential measures of numerous Asian nations’ financial execution is the cost and nature of its rice. It’s no big surprise, at that point, that policymakers have taken huge walks in endeavoring to control the flow of their national rice exchange request to balance out their particular residential markets. The five best shippers of rice are in charge of around 30% of the aggregate worldwide exchange, and the main ten are dependable around half of aggregate rice imports around the world. A large portion of the real players, including the latest best merchant, China, are situated in Asia, which is the landmass most in charge of movements on the planet’s rice showcase. Other huge rice-bringing in nations incorporate Nigeria, the Philippines, Iran, and Indonesia.

A considerable lot of the real players, including the latest best shipper, China, are situated in Asia, which is the landmass most in charge of movements on the planet’s rice showcase. Other noteworthy rice-bringing in nations incorporate Nigeria, the Philippines, Iran, and Indonesia. A lot of the rice mill plants have been established seeing the necessity of rice as a food supplement. The increasing demand in the current scenario is the basis of increase and expansion of the business of the basmati rice exporters.

The future of rice trade:

In spite of massive increases in the course of recent years, the worldwide rice advertise has been experiencing a few times of compression over the recent years. Notwithstanding this, the world’s rice exchange is required to experience real development in years to come, as key nations keep on initiating projects to build their rice generation and radically chopped down their reliance on imported rice.

As the world’s best buyers of rice modernize their ways of life and enhance their separate eating regimens, interest for new assortments of rice is additionally anticipated that would increment, taking into account different nations to assume progressively essential parts in the worldwide rice advertise. China’s uncommon development in 2015 came as amazement and, to this date, regardless of whether it will keep on dominating the market remains an intense inquiry to reply. Specialists guarantee that by the year 2040 an extra rice supply of no under 112 million tons will be required to take care of the developing worldwide demand, particularly if nations like Africa neglect to address their own developing populaces and in this manner more noteworthy sustenance asset necessities.

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Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90′s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.
India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.
According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry’s inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.
Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer’s name fails to come to the forefront.
Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You’ll see there’s dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn’t changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they’ve worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.
It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.
A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.
Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.
Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.
Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

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Fashion Business School Is Just Plain Smart

Fashion is big business, and is a multi-billion dollar industry. Over the years, more and more fashion students are considering entering fashion business school. At first glance, possibly fashion school seems a frivolous course of studies, but when you think that some haute couture designer dresses go for $20,000.00 dollars and more, you realize that there is a lot of money in fashion, and if you are dealing with any amount of money, a business course seems only reasonable.

Another excellent reason to go to business fashion school is if you are interested not just in working for another designer, but if you are interested in designing your own line. In this case, you have to know how to run your business in a business-like way. You can’t think that Gucci or Lauren went into fashion with no idea how to manage money, are have any business skills, even if they now use others to do the business end of fashion for them. It should be obvious to you that any students out there who are serious about their success should think about taking some fashion business courses.

When you are looking for a fashion business school, there are a few criteria that you should be looking for. You will want a school that has courses that not only teach the business end of the business, but one that teaches current fashion trends, and the history of fashion. A truism is that you can never know what is going to happen with fashion in the future until you know what went on in the past. Where fashion came from is just as important as where it is going. The evolution of fashion is an important trend that has great bearing upon the business of fashion today. You can see this in the repeating of styles, and the retro look that occurs nearly every year in at least one collection.

The fashion business schools should offer courses that cover all the aspects of fashion, from project to production. The commercialization and distribution of garments should be covered, as well as all aspects of retail. The product of fashion will be studied; including how long the trend is speculated to last, and what the next trend will be. Market trends and customs are also important aspects to know, and of course, market demands must be met.

The Business school should also teach about fabrics, quality control, collections and how to control costs. Communication and promotion are also important subjects for an all rounded study.
At the completion of the course, you should know not only how to take your projects from start to finish but how to collaborate with others on the various aspects of all stages of fashion and design

So if you are considering a career in fashion, you should be aware that it is not only the designing aspect of fashion that is important, and any school that you are considering should also teach the business end. You will need to learn all aspect of the fashion industry, from the design to the clothing, the marketing, retailing and promotion. If you know all of these things you will be able and confident to handle all aspects of the fashion industry. This will help not only your career with the company you work for, but for yourself when and if you decide to head out on your own with your own designs and collections.

So a fashion business and design school is and excellent idea for any student that who is interested in getting into the industry. If you love designing, but don’t know anything about fashion design or fashion business, then you should definitely consider going to a Fashion Business School.

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Business and Fashion Are Tied Together

Market is a place where the business can apply their present fresh ideas and products every other day. Some complex combination of true imagination, imitation as well as institutionalization is considered to be essential for the evolution of fashion. The very nature and levels of the fusion may be different from one another; there are many points from fashion industry which are found to be quite variable. Therefore the fashion is comprises of many aspects, while trying to force an individual, at the same time it also institutionalizes itself, which is based on many grounds. This process of institutionalization takes place not only on academic basis but also at a societal level. This is possible due to the ability it has in holding an individual, society or even the whole world and it had made a huge market for the business investors.

During the past decade this specific feature has transformed the world of modelling and fashion into an industry where we can create small to bulk product or opportunities which are made possible to be marketed all over the world. It had attracted all the business magnets which had made them to invest in these modelling and fashion industry which will gain wide exposure to name or label some of their product as high fashion items. Initially it covers only the outfit brand but today it lays its emphasis on all items of utilities of everyday life including earrings, pendants, watches, glasses, shoes, perfumes and hair styles All these things are manufactured, marketed and exported in a huge scale which influence the global economy to a great extent.

Fashion not only includes individual accessories but also it includes bathroom accessories, kitchen, bedroom & bathroom décor and the landscaping items used in gardens and lawns, things such as furniture, automobiles and electronics items. So it had proved that fashion market had been developed by itself which had got more vitality and vigor. The major scope for a product to be successfully marketed in the fashion and modelling industries is its exclusivity of a product and its enchanting look which are essential apart from the quality, comfort and durability of a fashion item. It is an undeniable fact that all the companies’ market policies and strategies are revolving around these aspects and features.

Along with comparatively high buying power the customer sense of selection and exposure had been enhanced and developed due to the marketing and availability of various modeling and fashion products. People may go beyond the brand image and range which make them to follow something less popular and this may be due to the need of a particular fashion item and this will be the real challenge which almost all the famous brands had to cope up in order to improve their business. In the modern world, item shopping play an important role in our day to day life and the market saturation has also taken its roll which results in the decline of the replacement purchases of core products.

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Fair Trade Business and Fashion

Fair Trade Fashion

Fair Trade is a social movement as well as a market based approach, evolved for the welfare of developing countries. It ensures whether the deal between developing countries and developed countries is fair or not. It has been guarding some basic items lately, such as cotton, handicrafts, coffee, tea, fruits, chocolates, gold etc. But now it is involved in almost everything, including fashion. Though fashion is not a thing commonly traded or exchanged, but it doesn’t mean it can never be a part of the trade between countries.

Fair trade fashion is a policy which every fashion company of developing countries, engaged in trading their stuff, has to agree with. Instead of focusing on any single culture, country or tradition, it aims at the entire world. It has a huge impact on the standards of fashion – clothing and designs. Many famous brands do their level best to fulfill all the policies of this movement. It has some strict standards regarding the fabric, used in the stuff, prices, designs and all the material involved in the making of the pieces to be exported or imported. This organization has the responsibility of garments, bags, shoes, accessories, caps, wallets, scarves and all the other things included in the list of today’s fashion world.

It is a must for a fashion company that wants to export its goods, to keep pace with the fair trade fashion requirements. These requirements are sometimes very hard to keep up with, but on the other hand these are always beneficial for the world’s economy. This policy has rules that state fashion designers or fashion brands should keep the prices of their products according to the products demand and prevailing price in the country they are willing to sell. This is because many people put unaffordable prices out of greed to get higher profits.

Not only has this, but the organization of fair trade’s fashion sector has also kept a strict eye on the quality of the fancy products which are to be exported or imported. For this, they require complete record of the quality in making or manufacturing of that product. If a brand or fashion company passes all these quality tests, this movement issues a certificate for them. The certificate shows that the company has making eco-fashion garments; helping that particular company to have a rise in its sale.

Apart from the quality and pricing, fair trade’s fashion sector also safeguards the rights of labor, working in the manufacturing of the fancy products. It strictly prohibits child labor, and does not support that brand, company or designer who employs children for the making of their stuff, which is to be sold abroad. It finds child labor very common in the developing countries. That’s why it is amongst the most important requirements to win the certificate of fair trade fashion.

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